Delve deeper into the recently released "Cyber Census 2009" 
with the team of experts who conducted the study.

View never-before-seen videos of American music consumers.

Ask the questions you have been waiting to have answered.

Since 2004, OnSite Research has been conducting the first longitudinal study of American cyber lives. This study is called the Cyber Census. To help member companies better understand consumer behavior, NARM helped sponsor this year's study, and asked OnSite Research to delve deeply into how consumers discover, acquire and interact with their music.  

In an engaging hour-long online seminar conducted via Webex, you'll hear OnSite research experts Maren Elwood and Rebecca Roth discuss findings and observations derived from more than 100 in-depth ethnographic consumer interviews across 20 states. 

They'll discuss:

• Music Re-tribalization: Consumers are using digital tools to regain control of their music and retribalize their music culture.  The impact of this trend on terrestrial and cyber retail will be covered.
• Cyber Segmentation: On-Site has developed the first cyber segmentation model that is based on cyber literacy and device competency. Understanding how cyber Boomers have become totally disconnect from their music lives will be discussed. They will also discuss the other segments: Zoomers & Voomers.
• New Retail Model: E + C Squared is a new model that illustrates how music companies can find success by empowering consumers, and where the sweet spot may exist in regards to the consumer segments.

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